Published on Wednesday, 13 Dec, 2017
This year, it's been impossible to ignore that alongside technology’s constant march forwards, there has also been a growing unease about whether or not we’re creating the right things, or focusing energies in the right places.
From reports of Russian interference in elections, to Twitter’s frequent double standards over what breaks its terms of service, or that hand-drier that wouldn’t work if your skin tone didn’t match what it was expecting… the web was in the news a lot. Even outside of more obviously problematic stories, exciting developments such as AI voice generation service Lyrebird or image generation capabilities raise follow-on ethical questions about how usage may develop in undesirable ways.
As a web community, it feels that there’s more awareness than ever of the power and responsibility that we as creators and decision makers hold in terms of having a real impact on society and people’s lives.
Into 2018, people will face more challenges - some of them technology-influenced - but they’ll also use technology and the web in more spectacularly enabling ways than ever before. I want to be on the right side of this. I’m very lucky that I’ve got to a place where I have some freedom with the kind of work that I get involved with, and in 2018 I want to use my skills, knowledge and expertise to help people; to make positive change in the world.
On top of more traditional digital projects, this year has involved a lot of digital transformation work focused on sustainable change and making a difference to people - everything from helping the RNLI to save lives at sea, through to working as part of the OpenActive initiative to make physical activity more accessible to all. I’d really like that to continue, but to do more. I’d like to speak to anyone who needs help with the following:
If so, would you like some help?
I can work as a consultant to help you make change happen from the inside, but with an outsider’s perspective. Alternatively if the project needs a bigger team then I can put together a custom group with the right skills once I understand your challenges. Your project may be digital at its heart or it may not. As an example, some areas that myself and a team can get involved in could span the following kind of activities:
If any of this sounds interesting, I’m currently having conversations about projects that can start in February/March next year. Let me know if you’d like to arrange a virtual chat or if you’d prefer to meet up in person for a cup of tea.
I have high hopes that in 2018 we’ll see some smart people working together to solve some important problems, and to make lives better. I’d love to hear about how myself and my friends can help with that.
Thanks to Ross Findon on Unsplash for the header image
Forward in time:
12 months of digital transformation
Sally is the lead consultant and founder of Records Sound the Same, helping people with digital transformation. She's also a speaker, coder, gamer, author, and jasmine tea fiend.